Your salesman is out walking across the lot or down at the boat ramp when a customer approaches and asks about a boat. What happens now? If they can’t IMMEDIATELY respond to the customer’s question you risk losing control of the customer. Every second counts and being able to respond quickly builds credibility with the customer, and that establishes your dealership as a professional one.
Today’s buyers are different than they were in the 1970’s. They’re impatient, they want quick answers, they easily lose focus, and they want to deal with you electronically because that’s the way they do everything today. They’ve changed, which means that you need to as well.
We can make the world your showroom.